E-commerce in Egypt

Access to the Internet has significantly increased in Egypt since the last ten years, and it reaches user Jan 11 23.5 million (the largest volume in the Middle East), through a number of Government and private sector initiatives. However, e-commerce is still in the stages of childhood in Egypt. Lack of consumer confidence in online and the absence of a platform transactions legal clair is some of the factors attributed to the dismal performance of e-commerce in Egypt. The Ministry of information and communication technology was created in 1999 with the primary mandate of modernization of the country's telecommunications infrastructure to create a great information technology industry.

The Egypt has both Business-to-business (B2B) and Business-to-consumer (B2C) ecommerce. In 2003, only about 250 of about 5000 Egyptian websites based were dedicated to ecommerce. Of this number, only 20 had established a strong presence online. In 2004, LinkDotNetc (the leader of the market held by Orascom telecom) acquired control of approximately 12 sites.

According to statistics, less than 20% of local brands have any type of presence online or in the form of a Web site, online marketing campaigns and online. This has led to Egyptians who wish to conduct on-line transactions to turn to foreign suppliers capacity sophisticated transactions fast and secure online. For example, in 2009, 58% of online transactions by the Egyptians were sites foreigners ecommerce extremely in Europe and North America.

Overall, there is an exponential growth of electronic commerce in Egypt with sites such as mymemall.com. Taking advantage of the penetration of the fast internet with other factors such as congestion of traffic facilities and developments in the ICT sector to market their products. Of importance to this site Web is its ability to allow customers to use international merchants such as PayPal transactions with it. Also, the new generation of young Egyptians took to modern methods to access different services and products of online shopping and e-commerce growth quick venture.